A Reintroduction: Why I Started INPoint and What Still Guides Me
As we step into a new year, I wanted to take a moment to properly re-introduce myself — and share what continues to guide my work and decisions at INPoint.
I started INPoint with a simple, deeply personal belief: technology should solve real problems, fit into real workflows, and actually be used.
Not built for demos or buzzwords.
Not built to impress in a pitch deck and then quietly fail in practice.
Built to support people doing real work every day.
That belief came from experience — from seeing how often companies are sold software that looks powerful but doesn’t integrate into how teams actually operate. I knew there had to be a better way to build technology: one grounded in reality, clarity, and respect for the people using it.
As INPoint has grown, that belief hasn’t changed. If anything, it has become more intentional.
What matters to me as a founder is the way I lead, make decisions, and build teams today is guided by a few core principles:
Practical innovation
AI and software should reduce friction, not create it. If a solution doesn’t make someone’s day easier or their work clearer, then it’s not finished.
Partnership over transactions
I don’t believe in short-term wins at the expense of long-term trust. The strongest results come from collaboration, transparency, and shared ownership of outcomes.
People first, always
Technology should amplify human capability — not replace it. I care deeply about building systems that respect how people think, work, and grow.
Systems that scale responsibly
I’m focused on building solutions that grow with a business, without creating future bottlenecks or technical debt that teams will pay for later.
Clarity over hype
Honest conversations matter. Realistic timelines matter. Decisions grounded in business reality matter more to me than chasing trends.
Looking Ahead
INPoint isn’t about being the loudest company in the room.
It’s about doing the work well, staying accountable, and building systems that hold up over time.
As we move forward this year, my focus remains on strengthening our architecture, expanding how we use AI responsibly, and continuing to work closely with clients who value thoughtful, long-term solutions.
I’m grateful to the clients who trust us, the team that shows up every day, and the challenges that keep pushing me to build better.
Here’s to another year of building technology that actually works — and doing it with intention.
— Natalia
